01077nam a22002778a 4500 BDZ0002550823 StDuBDS 20260330134302.0 010612s2001 enkac f b 001 0 eng d 9780273651505 (pbk.) : £29.99 StDuBDS StDuBDS StDuBDSZ HF5415.13 .D753 2001 BUS ukslc 658.8 21 Doyle, P. (Peter), 1943- Marketing Management And Strategy Peter Doyle. 3rd ed. Harlow : Financial Times Prentice Hall, 2001. 500p. : ill., port. ; 25 cm. Previous ed.: 1998. Includes bibliographical references and index. This MBA or short course text assumes familiarity with the operations of the firm and is therefore suited to those with prior work experience. Its case studies include top global companies such as Coca Cola, Shell, IBM and Phillips. Marketing Management. Strategic planning. Business and Management. ukslc 1809 1809 39548000003068 2026-03-30 LNF 658.8 MAG MAG 0 0 0 0 0 2026-03-30 13:44:46 2026-03-30