Marketing Management And Strategy
Doyle, P. (Peter)
1943-
creator
text
bibliography
enk
Harlow
Financial Times Prentice Hall
2001
3rd ed.
monographic
eng
500p. : ill., port. ; 25 cm.
This MBA or short course text assumes familiarity with the operations of the firm and is therefore suited to those with prior work experience. Its case studies include top global companies such as Coca Cola, Shell, IBM and Phillips.
specialized
Peter Doyle.
Previous ed.: 1998.
Includes bibliographical references and index.
Marketing
Management
Strategic planning
Business and Management
HF5415.13 .D753 2001
658.8
9780273651505 (pbk.) :
StDuBDS
010612
20260330134302.0
BDZ0002550823