TY  - BOOK
AU  - Doyle,P.
TI  - Marketing Management And Strategy 
SN  - 9780273651505 (pbk.) :
AV  - HF5415.13 .D753 2001
U1  - 658.8 21
PY  - 2001///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - Business and Management
KW  - ukslc
N1  - Previous ed.: 1998; Includes bibliographical references and index
N2  - This MBA or short course text assumes familiarity with the operations of the firm and is therefore suited to those with prior work experience. Its case studies include top global companies such as Coca Cola, Shell, IBM and Phillips
ER  -