TY  - BOOK
AU  - Wood,Marian Burk
TI  - The Marketing Plan: A handbook 
SN  - 9780130613172 (pbk.) :
AV  - HF5415.13 .W66 2003
U1  - 658.802 21
PY  - 2003///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing
KW  - Planning
KW  - Problems, exercises, etc
KW  - Business and Management
KW  - ukslc
N1  - Includes bibliographical references and index
N2  - This hands-on supplement enables students to develop a realistic, customised marketing plan applying marketing concepts learned in the classroom
ER  -