Wood, Marian Burk. <br/><br/>
Essential Guide To Marketing Planning  
Marian Burk Wood. 
 - 2nd ed. 
 - Harlow :  Financial Times Prentice Hall,  2010. 
 - xx, 303 p. :  ill. ;  25 cm. 
<br/><br/> Previous ed.: 2007. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This textbook takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. 
<br/><br/><label>ISBN: </label>9780273725763 (pbk.) :  £18.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning.<br/>Business and Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W656 2010 
<br/><br/><label>Dewey Class. No.: </label>658.802