TY  - BOOK
AU  - Wood,Marian Burk
TI  - Essential Guide To Marketing Planning 
SN  - 9780273725763 (pbk.) :
AV  - HF5415.13 .W656 2010
U1  - 658.802 22
PY  - 2010///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Marketing
KW  - Planning
KW  - Business and Management
KW  - ukslc
N1  - Previous ed.: 2007; Includes bibliographical references and index
N2  - This textbook takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed
ER  -