@book{1813,
	author = {Cravens, David W. and Lamb, Charles,},
	title = {Strategic Marketing Management Cases },
	publisher = {McGraw-Hill/Irwin,},
	year = {c2002.},
	address = {Boston, [Mass.] ;},
	edition = {7th ed.},
	note = {Previous ed.: 1999.}
}