Cravens, David W. <br/><br/>
Strategic Marketing Management Cases  
David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. 
 - 7th ed. 
 - Boston, [Mass.] ;  London :  McGraw-Hill/Irwin,  c2002. 
 - xvi, 685 p. :  ill., fascims. ;  26 cm. 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/> Previous ed.: 1999.  Includes index. 
<br/><br/><label>ISBN: </label>9780072514827 (pbk.) :  £56.99 9780072429466 (pbk.) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.<br/>Business and Management.
<br/><br/><label>Dewey Class. No.: </label>658.802