00982nam a2200289 a 4500 BDZ0003011008 StDuBDS 20260330141839.0 030327s2002 maua f 001|0|eng d 9780072514827 (pbk.) : £56.99 9780072429466 (pbk.) : No price StDuBDS eng StDuBDS StDuBDSZ BUS ukslc 658.802 21 Cravens, David W. Strategic Marketing Management Cases David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. 7th ed. Boston, [Mass.] ; London : McGraw-Hill/Irwin, c2002. xvi, 685 p. : ill., fascims. ; 26 cm. The Irwin/McGraw-Hill series in marketing Previous ed.: 1999. Includes index. Marketing Case studies. Business and Management. ukslc Lamb, Charles, 1944- Crittenden, Victoria Lynn. 1813 1813 39548000003073 2026-03-30 LNF 658.802 MAG MAG 0 0 0 0 0 2026-03-30 14:19:07 2026-03-30