Strategic Marketing Management Cases Cravens, David W. creator Lamb, Charles 1944- Crittenden, Victoria Lynn. text mau Boston, [Mass.] London McGraw-Hill/Irwin c2002 2002 7th ed. monographic eng
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xvi, 685 p. : ill., fascims. ; 26 cm. specialized David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. Previous ed.: 1999. Includes index. Marketing Case studies Business and Management 658.802 The Irwin/McGraw-Hill series in marketing 9780072514827 (pbk.) : 9780072429466 (pbk.) : StDuBDS 030327 20260330141839.0 BDZ0003011008 eng