TY  - BOOK
AU  - Cravens,David W.
AU  - Lamb,Charles
AU  - Crittenden,Victoria Lynn
TI  - Strategic Marketing Management Cases 
SN  - 9780072514827 (pbk.) :
U1  - 658.802 21
PY  - 2002///
CY  - Boston, [Mass.], London
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Case studies
KW  - Business and Management
KW  - ukslc
N1  - Previous ed.: 1999; Includes index
ER  -