00971nam a2200241 a 4500001001400000003000800014005001700022008004100039020003600080040003600116050001400152072001500166082001600181100001700197245003700214260004500251300002700296504005100323520026800374650002700642650002400669650003600693BDZ0005230557StDuBDS20260330142641.0020626s2003    enk    f b    001|0|eng d  a9780077098421 (pbk.) :c£30.99  aStDuBDSbengcStDuBDSdStDuBDSZ 4aHF5415.13 7aBUS2ukslc04a658.8022221 aBlythe, Jim.10aMarketing Strategy cJim Blythe.  aLondon :bMcGraw-Hill Education,cc2003.  axvii, 293 p. ;c25 cm.  aIncludes bibliographical references and index.8 aThis text works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's status, developing where the firm should be going, and concluding with an explanation of techniques for maintaining competitive position. 0aMarketingxManagement. 0aStrategic planning. 7aBusiness and Management.2ukslc