00998nam a2200253 a 4500 BDZ0005230557 StDuBDS 20260330142641.0 020626s2003 enk f b 001|0|eng d 9780077098421 (pbk.) : £30.99 StDuBDS eng StDuBDS StDuBDSZ HF5415.13 BUS ukslc 658.802 22 Blythe, Jim. Marketing Strategy Jim Blythe. London : McGraw-Hill Education, c2003. xvii, 293 p. ; 25 cm. Includes bibliographical references and index. This text works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's status, developing where the firm should be going, and concluding with an explanation of techniques for maintaining competitive position. Marketing Management. Strategic planning. Business and Management. ukslc 1815 1815 39548000003075 2026-03-30 LNF 658.802 MAG MAG 0 0 0 0 0 2026-03-30 14:26:58 2026-03-30