Blythe, Jim. creator text bibliography enk London McGraw-Hill Education c2003 2003 monographic eng

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xvii, 293 p. ; 25 cm. This text works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's status, developing where the firm should be going, and concluding with an explanation of techniques for maintaining competitive position. specialized Jim Blythe. Includes bibliographical references and index. Marketing Management Strategic planning Business and Management HF5415.13 658.802 9780077098421 (pbk.) : StDuBDS 020626 20260330142641.0 BDZ0005230557 eng