TY  - BOOK
AU  - Blythe,Jim
TI  - Marketing Strategy 
SN  - 9780077098421 (pbk.) :
AV  - HF5415.13 
U1  - 658.802 22
PY  - 2003///
CY  - London
PB  - McGraw-Hill Education
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - Business and Management
KW  - ukslc
N1  - Includes bibliographical references and index
N2  - This text works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's status, developing where the firm should be going, and concluding with an explanation of techniques for maintaining competitive position
ER  -