@book{1816,
	author = {Cravens, David W. and Piercy, Nigel.},
	title = {Strategic Marketing },
	publisher = {McGraw-Hill/Irwin,},
	year = {c2003.},
	address = {Boston, [Mass.] ;},
	edition = {7th ed.},
	note = {Previous ed.: 2000.}
}