Cravens, David W. <br/><br/>
Strategic Marketing  
David W. Cravens, Nigel F. Piercy. 
 - 7th ed. 
 - Boston, [Mass.] ;  London :  McGraw-Hill/Irwin,  c2003. 
 - xviii, 843 p. :  ill., facsims., maps, port. ;  26 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> Previous ed.: 2000. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This textbook discusses the concepts and processes for gaining the competitive advantage in the marketplace. It examines many components of a market-driven strategy, including technology, customer service, pricing and the global economy. 
<br/><br/><label>ISBN: </label>9780071151610 (pbk.) :  £36.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.<br/>Marketing--Management--Case studies.<br/>Business and Management.
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .C72 2003 
<br/><br/><label>Dewey Class. No.: </label>658.802