01231nam a2200301 a 4500001001400000003000800014005001700022008004100039020003600080040003600116050002600152072001500178082001600193100002200209245006100231250001200292260006000304300005900364440004200423500002400465504005100489520024200540650002700782650002400809650004100833650003600874700001900910BDZ0005138306StDuBDS20260330143017.0020124s2003    mauahbcf b    001|0|eng d  a9780071151610 (pbk.) :c£36.99  aStDuBDSbengcStDuBDSdStDuBDSZ 4aHF5415.135b.C72 2003 7aBUS2ukslc04a658.8022211 aCravens, David W.10aStrategic Marketing cDavid W. Cravens, Nigel F. Piercy.  a7th ed.  aBoston, [Mass.] ;aLondon :bMcGraw-Hill/Irwin,cc2003.  axviii, 843 p. :bill., facsims., maps, port. ;c26 cm. 0aMcGraw-Hill/Irwin series in marketing  aPrevious ed.: 2000.  aIncludes bibliographical references and index.8 aThis textbook discusses the concepts and processes for gaining the competitive advantage in the marketplace. It examines many components of a market-driven strategy, including technology, customer service, pricing and the global economy. 0aMarketingxManagement. 0aStrategic planning. 0aMarketingxManagementvCase studies. 7aBusiness and Management.2ukslc1 aPiercy, Nigel.