01258nam a2200313 a 4500 BDZ0005138306 StDuBDS 20260330143017.0 020124s2003 mauahbcf b 001|0|eng d 9780071151610 (pbk.) : £36.99 StDuBDS eng StDuBDS StDuBDSZ HF5415.135 .C72 2003 BUS ukslc 658.802 21 Cravens, David W. Strategic Marketing David W. Cravens, Nigel F. Piercy. 7th ed. Boston, [Mass.] ; London : McGraw-Hill/Irwin, c2003. xviii, 843 p. : ill., facsims., maps, port. ; 26 cm. McGraw-Hill/Irwin series in marketing Previous ed.: 2000. Includes bibliographical references and index. This textbook discusses the concepts and processes for gaining the competitive advantage in the marketplace. It examines many components of a market-driven strategy, including technology, customer service, pricing and the global economy. Marketing Management. Strategic planning. Marketing Management Case studies. Business and Management. ukslc Piercy, Nigel. 1816 1816 39548000003076 2026-03-30 LNF 658.802 MAG MAG 0 0 0 0 0 2026-03-30 14:30:36 2026-03-30