Jobber, David,  1947- <br/><br/>
Principles And Practice Of Marketing  
David Jobber. 
 - 6th ed. 
 - London :  McGraw-Hill,  2010. 
 - xxx, 946 p. :  ill. (chiefly col.) ;  27 cm. 
<br/><br/> Previous ed.: 2007. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice. 
<br/><br/><label>ISBN: </label>9780077123307 (pbk.) :  £49.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Europe--Case studies.<br/>Business and Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .J5 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8