01098nam a2200277 a 4500 BDZ0008860981 StDuBDS 20260330143339.0 091221s2010 enka f 001 0 eng|d 9780077123307 (pbk.) : £49.99 StDuBDS StDuBDS StDuBDSZ HF5415 .J5 2010 BUS ukslc 658.8 22 Jobber, David, 1947- Principles And Practice Of Marketing David Jobber. 6th ed. London : McGraw-Hill, 2010. xxx, 946 p. : ill. (chiefly col.) ; 27 cm. Previous ed.: 2007. Includes bibliographical references and index. This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice. Marketing. Marketing Europe Case studies. Business and Management. ukslc 1817 1817 39548000003077 2026-03-30 LNF 658.8 MAG MAG 0 0 0 0 0 2026-03-30 14:33:53 2026-03-30