Jobber, David. <br/><br/>
Principles And Practice Of Marketing  
David Jobber. 
 - 4th ed. 
 - London :  McGraw-Hill,  c2004. 
 - xxxiv, 942 p. :  col. ill., col. facsims. ;  27 cm. +  Internet access card. 
<br/><br/> Previous ed.: 2001. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Featuring more case studies, a special chapter on direct marketing and a more colourful design, this new edition of 'Principles and Practice of Marketing' will build on the success of the earlier editions. 
<br/><br/><label>ISBN: </label>9780077107086 (pbk.) :  £36.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Europe--Case studies.<br/>Business and Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .J5 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8