TY  - BOOK
AU  - Jobber,David
TI  - Principles And Practice Of Marketing 
SN  - 9780077107086 (pbk.) :
AV  - HF5415 .J5 2004
U1  - 658.8 21
PY  - 2004///
CY  - London
PB  - McGraw-Hill
KW  - Marketing
KW  - Europe
KW  - Case studies
KW  - Business and Management
KW  - ukslc
N1  - Previous ed.: 2001; Includes bibliographical references and index
N2  - Featuring more case studies, a special chapter on direct marketing and a more colourful design, this new edition of 'Principles and Practice of Marketing' will build on the success of the earlier editions
ER  -