00943nam a22002538a 4500001001400000003000800014005001700022008004100039020003600080040003100116072001500147082001900162100002100181245005100202260002900253300002000282500006300302520020800365650001500573650002700588650002200615650002300637710002900660BDZ0000793222StDuBDS20260331103343.0951219s1995    enk           000 0 eng d  a9780273620471 (pbk.) :c£15.99  aStDuBDScStDuBDSdStDuBDSZ 7aLIT2eflch04a808.0666582201 aEssinger, James.10aHow To Write Marketing Copy That Gets Results.  aLondon :bPitman,c1995.  a192p. ;c24 cm.  aPublished in association with the Institute of Management.8 aThis book shows managers and executives how to write good, clear and effective copy, whether they are producing sales leaflets, corporate brochures, newspaper advertising or business to business letters. 0aMarketing. 0aMarketingxAuthorship. 0aAdvertising copy. 7aLiterature.2eflch2 aInstitute of Management.