00970nam a22002658a 4500 BDZ0000793222 StDuBDS 20260331103343.0 951219s1995 enk 000 0 eng d 9780273620471 (pbk.) : £15.99 StDuBDS StDuBDS StDuBDSZ LIT eflch 808.066658 20 Essinger, James. How To Write Marketing Copy That Gets Results. London : Pitman, 1995. 192p. ; 24 cm. Published in association with the Institute of Management. This book shows managers and executives how to write good, clear and effective copy, whether they are producing sales leaflets, corporate brochures, newspaper advertising or business to business letters. Marketing. Marketing Authorship. Advertising copy. Literature. eflch Institute of Management. 1848 1848 39548000005511 2026-03-31 LNF 808.066658 NEW NEW 0 0 0 0 0 2026-03-31 10:33:54 2026-03-31