TY  - BOOK
AU  - Essinger,James
ED  - Institute of Management.
TI  - How To Write Marketing Copy That Gets Results
SN  - 9780273620471 (pbk.) :
U1  - 808.066658 20
PY  - 1995///
CY  - London
PB  - Pitman
KW  - Marketing
KW  - Authorship
KW  - Advertising copy
KW  - Literature
KW  - eflch
N1  - Published in association with the Institute of Management
N2  - This book shows managers and executives how to write good, clear and effective copy, whether they are producing sales leaflets, corporate brochures, newspaper advertising or business to business letters
ER  -