@book{1849,
	author = {Kotler, Philip. and Armstrong, Gary},
	title = {Principles Of Marketing },
	publisher = {Pearson/Prentice Hall,},
	year = {c2006.},
	address = {Upper Saddle River, N.J. :},
	edition = {11th ed.},
	note = {Previous ed.: 2004.}
}