TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles Of Marketing 
SN  - 9780131469181 (hbk.) :
AV  - HF5415 .K636 2006
U1  - 658.8 22
PY  - 2006///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Marketing
KW  - Business and Management
KW  - ukslc
N1  - Previous ed.: 2004; Includes bibliographical references and index
ER  -