Palmer, Adrian. <br/><br/>
Principles of Services Marketing / 
Adrian Palmer. 
 - 5th ed. 
 - London :  McGraw-Hill,  c2008. 
 - xviii, 606 p. :  ill. ;  25 cm. 
<br/><br/> Previous ed.: 2004. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing. 
<br/><br/><label>ISBN: </label>9780077116279 (pbk.) :  £39.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Business and Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P3242 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8