01039nam a2200265 a 4500 BDZ0007620905 StDuBDS 20260331113515.0 070724s2008 enka f b 001|0|eng d 9780077116279 (pbk.) : £39.99 StDuBDS eng StDuBDS StDuBDSZ HF5415.13 .P3242 2008 BUS ukslc 658.8 22 Palmer, Adrian. Principles of Services Marketing / Adrian Palmer. 5th ed. London : McGraw-Hill, c2008. xviii, 606 p. : ill. ; 25 cm. Previous ed.: 2004. Includes bibliographical references and index. Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing. Service industries Marketing. Business and Management. ukslc 1865 1865 39548000005537 2026-03-31 LNF 658.8 NEW NEW 0 0 0 0 0 2026-03-31 11:35:49 2026-03-31