TY  - BOOK
AU  - Palmer,Adrian
TI  - Principles of Services Marketing
SN  - 9780077116279 (pbk.) :
AV  - HF5415.13 .P3242 2008
U1  - 658.8 22
PY  - 2008///
CY  - London
PB  - McGraw-Hill
KW  - Service industries
KW  - Marketing
KW  - Business and Management
KW  - ukslc
N1  - Previous ed.: 2004; Includes bibliographical references and index
N2  - Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing
ER  -