Schulz, Eric. <br/><br/>
The Marketing Game :  How the world's best companies play to win / 
Eric Schulz. 
 - London :  Kogan Page,  2000. 
 - xiv, 290p. ;  24 cm. 
<br/><br/> Originally published: U.S.: Adams Media, 1999.  Includes index. 
<br/><br/> The Marketing Game is aimed at anyone involved in marketing, be they the owners of a small shop or employees working in a trans-global corporation. The author reveals the traps to avoid when communicating with consumers and clients. 
<br/><br/><label>ISBN: </label>9780749431983 (hbk.) :  £19.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.<br/>Business and Management.
<br/><br/><label>LC Class. No.: </label>HF5415.122 
<br/><br/><label>Dewey Class. No.: </label>658.8