00992nam a2200253 a 4500001001400000003000800014005001700022008004100039020003600080040003100116050001500147072001500162082001400177100001800191245008500209260003300294300002500327500005100352500002000403520023700423650001500660650002700675650003600702BDZ0002455787StDuBDS20260331113627.0990923s2000    enk    f      001 0 eng d  a9780749431983 (hbk.) :c£19.95  aStDuBDScStDuBDSdStDuBDSZ 4aHF5415.122 7aBUS2eflch04a658.82211 aSchulz, Eric.14aThe Marketing Game :bHow the world's best companies play to win /cEric Schulz.  aLondon :bKogan Page,c2000.  axiv, 290p. ;c24 cm.  aOriginally published: U.S.: Adams Media, 1999.  aIncludes index.8 aThe Marketing Game is aimed at anyone involved in marketing, be they the owners of a small shop or employees working in a trans-global corporation. The author reveals the traps to avoid when communicating with consumers and clients. 0aMarketing. 0aMarketingxManagement. 7aBusiness and Management.2eflch