01019nam a2200265 a 4500 BDZ0002455787 StDuBDS 20260331113627.0 990923s2000 enk f 001 0 eng d 9780749431983 (hbk.) : £19.95 StDuBDS StDuBDS StDuBDSZ HF5415.122 BUS eflch 658.8 21 Schulz, Eric. The Marketing Game : How the world's best companies play to win / Eric Schulz. London : Kogan Page, 2000. xiv, 290p. ; 24 cm. Originally published: U.S.: Adams Media, 1999. Includes index. The Marketing Game is aimed at anyone involved in marketing, be they the owners of a small shop or employees working in a trans-global corporation. The author reveals the traps to avoid when communicating with consumers and clients. Marketing. Marketing Management. Business and Management. eflch 1866 1866 39548000005538 2026-03-31 LNF 658.8 NEW NEW 0 0 0 0 0 2026-03-31 11:37:08 2026-03-31