TY  - BOOK
AU  - Schulz,Eric
TI  - The Marketing Game: How the world's best companies play to win 
SN  - 9780749431983 (hbk.) :
AV  - HF5415.122 
U1  - 658.8 21
PY  - 2000///
CY  - London
PB  - Kogan Page
KW  - Marketing
KW  - Management
KW  - Business and Management
KW  - eflch
N1  - Originally published: U.S.: Adams Media, 1999; Includes index
N2  - The Marketing Game is aimed at anyone involved in marketing, be they the owners of a small shop or employees working in a trans-global corporation. The author reveals the traps to avoid when communicating with consumers and clients
ER  -