00777nam a22001817 4500 BDZ0000196905 StDuBDS 20260331113741.0 931207s1993 enkak || 001 ||eng d 9780749407759 (pbk) : £19.95 Uk Uk StDuBDSZ 658.8 20 Smith, P. R. (Paul Russell), 1957- Marketing Communications : An integrated approach. London : Kogan Page, 1993. 403p. The author provides a comprehensive framework which will enable practitioners and students alike, to understand both individual elements of the marketing communications mix, and their collective combinations, incorporating practical tips and short case studies. Second revised edition. 1867 1867 39548000005539 2026-03-31 LNF 658.8 NEW NEW 0 0 0 0 0 2026-03-31 11:38:29 2026-03-31