TY  - BOOK
AU  - Smith,P.R.
TI  - Marketing Communications: An integrated approach
SN  - 9780749407759 (pbk) :
U1  - 658.8 20
PY  - 1993///
CY  - London
PB  - Kogan Page
N2  - The author provides a comprehensive framework which will enable practitioners and students alike, to understand both individual elements of the marketing communications mix, and their collective combinations, incorporating practical tips and short case studies. Second revised edition
ER  -