Fill, Chris. <br/><br/>
Marketing Communications :  Frameworks, theories and applications. 

 - 2nd ed. 
 - Hemel Hempstead :  Prentice Hall,  1998. 
 - 560p. ;  24 cm. 
<br/><br/> Previous ed.: 1995. 
<br/><br/> The second edition of Marketing Communications comes with several new features: each of the chapters has been updated; there are new chapers in all areas of marketing communication; the book has been reorganised into three parts for ease of use. 
<br/><br/><label>ISBN: </label>9780130102294 (pbk.) :  £22.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Business and Management.
<br/><br/><label>Dewey Class. No.: </label>658.802