00947nam a22002418a 4500 BDZ0001532958 StDuBDS 20260331115303.0 980903s1998 enk f 000|0|eng d 9780130102294 (pbk.) : £22.95 StDuBDS eng StDuBDS StDuBDSZ BUS ukslc 658.802 21 Fill, Chris. Marketing Communications : Frameworks, theories and applications. 2nd ed. Hemel Hempstead : Prentice Hall, 1998. 560p. ; 24 cm. Previous ed.: 1995. The second edition of Marketing Communications comes with several new features: each of the chapters has been updated; there are new chapers in all areas of marketing communication; the book has been reorganised into three parts for ease of use. Communication in marketing. Business and Management. ukslc 1871 1871 39548000005544 2026-03-31 LNF 658.802 NEW NEW 0 0 0 0 0 2026-03-31 11:53:31 2026-03-31