TY  - BOOK
AU  - Fill,Chris
TI  - Marketing Communications: Frameworks, theories and applications
SN  - 9780130102294 (pbk.) :
U1  - 658.802 21
PY  - 1998///
CY  - Hemel Hempstead
PB  - Prentice Hall
KW  - Communication in marketing
KW  - Business and Management
KW  - ukslc
N1  - Previous ed.: 1995
N2  - The second edition of Marketing Communications comes with several new features: each of the chapters has been updated; there are new chapers in all areas of marketing communication; the book has been reorganised into three parts for ease of use
ER  -