McDonald, Malcolm. <br/><br/>
Marketing Plans :  How to prepare them, how to use them / 
Malcolm McDonald. 
 - 6th ed. 
 - Amsterdam ;  London :  Elsevier Butterworth-Heinemann,  2007. 
 - xvii, 675 p. :  ill. (some col.) ;  25 cm. 
<br/><br/> Previous ed.: Oxford: Butterworth-Heinemann, 2002.  Includes index. 
<br/><br/> In this text, the process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained. 
<br/><br/><label>ISBN: </label>9780750683869 (pbk.) :  £29.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Planning.<br/>Business and Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M369183 2007 
<br/><br/><label>Dewey Class. No.: </label>658.802