TY  - BOOK
AU  - McDonald,Malcolm
TI  - Marketing Plans: How to prepare them, how to use them 
SN  - 9780750683869 (pbk.) :
AV  - HF5415.13 .M369183 2007
U1  - 658.802 22
PY  - 2007///
CY  - Amsterdam, London
PB  - Elsevier Butterworth-Heinemann
KW  - Marketing
KW  - Planning
KW  - Business and Management
KW  - ukslc
N1  - Previous ed.: Oxford: Butterworth-Heinemann, 2002; Includes index
N2  - In this text, the process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained
ER  -