TY  - BOOK
AU  - McDonald,Malcolm
AU  - Rogers,Beth
AU  - Woodburn,Diana
TI  - Key Customers: How to manage them profitably 
SN  - 9780750646154 (pbk.) :
AV  - HF5438.8.K48 
U1  - 658.804 21
PY  - 2000///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Key accounts
KW  - Relationship marketing
KW  - Customer relations
KW  - Business and Management
KW  - ukslc
N1  - Includes index
ER  -