Cooper, Simon. <br/><br/>
Selling :  Principles, practice and management / 
Simon Cooper. 
 - London :  Pitman,  1997. 
 - xvii, 318p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Written by a marketing educationalist, this book blends the knowledge required for academic study with the practical skills needed to achieve consistent success. The book is completely up- to-date and has an unrivalled range of activities and exercises. 
<br/><br/><label>ISBN: </label>9780273623786 (pbk.) :  £23.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling.<br/>Business and Management.
<br/><br/><label>Dewey Class. No.: </label>658.85