TY  - BOOK
AU  - Cooper,Simon
TI  - Selling: Principles, practice and management 
SN  - 9780273623786 (pbk.) :
U1  - 658.85 20
PY  - 1997///
CY  - London
PB  - Pitman
KW  - Selling
KW  - Business and Management
KW  - eflch
N1  - Includes bibliographical references and index
N2  - Written by a marketing educationalist, this book blends the knowledge required for academic study with the practical skills needed to achieve consistent success. The book is completely up- to-date and has an unrivalled range of activities and exercises
ER  -