00932nam a2200253 a 4500001001400000003000800014005001700022008004100039020003600080040003100116050002400147072001500171082001600186100001700202245007000219260004600289300003400335504005100369520014300420650002400563650003800587650003600625700001700661BDZ0005168380StDuBDS20260331124534.0020209s2002 enka f b 001 0 eng d a9780333990131 (hbk.) :c£19.99 aStDuBDScStDuBDSdStDuBDSZ 0aHF5415.5b.S53 2002 7aBUS2eflch04a658.8122211 aShaw, Colin.10aBuilding Great Customer Experiences /cColin Shaw and John Ivens. aBasingstoke :bPalgrave Macmillan,c2002. axvi, 224 p. :bill. ;c24 cm. aIncludes bibliographical references and index.8 aWith the use of compelling examples and case studies, the author in this text examines building and delivering great customer experiences. 0aCustomer relations. 0aCustomer relationsvCase studies. 7aBusiness and Management.2eflch1 aIvens, John.