TY  - BOOK
AU  - Shaw,Colin
AU  - Ivens,John
TI  - Building Great Customer Experiences
SN  - 9780333990131 (hbk.) :
AV  - HF5415.5 .S53 2002
U1  - 658.812 21
PY  - 2002///
CY  - Basingstoke
PB  - Palgrave Macmillan
KW  - Customer relations
KW  - Case studies
KW  - Business and Management
KW  - eflch
N1  - Includes bibliographical references and index
N2  - With the use of compelling examples and case studies, the author in this text examines building and delivering great customer experiences
ER  -