Levy, Michael,

Retailing Management / Michael Levy, Barton A. Weitz, Dhruv Grewal. - Ninth edition. - xxxiii, 670 pages : illustrations (black and white, and colour) ; 28 cm

Previous edition: 2012.

Includes bibliographical references and index.

This textbook is known for its strategic look at retailing and very current coverage, with text organized around a model of strategic decision-making. It provides a balanced treatment of strategic, 'how-to', and conceptual material, in a highly readable and interesting format.

9781259060663 (pbk.) : £49.99


Retail trade--Management.
Business and Management.

HF5429 / .L4828 2014

658.87