Chaffey, Dave,  1963- <br/><br/>
Emarketing Excellence :  Planning and optimizing your digital marketing / 
Dave Chaffey and PR Smith. 
 - 4th ed. 
 - London ;  New York, NY :  Routledge,  c2013. 
 - xxiii, 613 p. :  ill. (mostly col.) ;  26 cm. 
<br/><br/> Formerly CIP. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create. 
<br/><br/><label>ISBN: </label>9780415533355 (hbk.) :  £95.00 9780415533379 (pbk.) :  £32.99 
<br/><br/><label>LCCN: </label>2012018941 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .S615 2013 
<br/><br/><label>Dewey Class. No.: </label>658.872