01171cam a2200277 a 4500 BDZ0018428399 StDuBDS 20260331130217.0 120510s2013 enka b 001 0 eng d 2012018941 9780415533355 (hbk.) : £95.00 9780415533379 (pbk.) : £32.99 StDuBDS eng StDuBDS Uk StDuBDSZ HF5415.1265 .S615 2013 658.872 23 Chaffey, Dave, 1963- Emarketing Excellence : Planning and optimizing your digital marketing / Dave Chaffey and PR Smith. 4th ed. London ; New York, NY : Routledge, c2013. xxiii, 613 p. : ill. (mostly col.) ; 26 cm. Formerly CIP. Uk Includes bibliographical references and index. Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create. Internet marketing. Smith, P. R. (Paul Russell), 1957- 1880 1880 39548000005557 2026-03-31 LNF 658.872 NEW NEW 0 0 0 0 0 2026-03-31 13:02:48 2026-03-31